What works, what doesn't, and what's next — straight from the scientists and industry leaders across Antibody Engineering & Therapeutics and TIDES Oligonucleotide & Peptide Therapeutics who actually attend them.
Despite a crowded content landscape, the Antibody + TIDES audience treats webinars as the most valuable B2B format for professional learning.
The top two registration drivers are a clear connection between the topic and the attendee's role, and the opportunity to learn something new.
With literally zero respondents saying they always stay through to the end, sticking with a session is a vote for relevance, not loyalty.
The winning formula for the Antibody + TIDES audience blends real-world case studies with rigorous data, fronted by presenters they trust.
The Antibody + TIDES audience rates webinars the most valuable format for professional and educational content — ahead of reports, articles, and social. Depth and credibility consistently outperform convenience-first channels.
Question: How valuable do you find the following formats for accessing B2B professional / educational content? Base: All respondents (n=81).
The Antibody + TIDES audience is split on how they want to engage. Keynotes and short-form mini-series lead in a near-tie, with product demos, panels, and workshops close behind. One format won't cover everyone.
Question: Which webinar formats do you prefer? Select all that apply. Base: Respondents attending at least one webinar in the past year (n=65).
Busy professionals want value without surrendering an hour. Flexible access turns a 'maybe' into a download.
Attendees prefer an average of 35 minutes — and 48% specifically want 20–30 minute formats. Lack of time is a primary barrier to attendance.
Most hope to attend, but competing priorities take over — only 22% firmly plan to be there live. On-demand isn't a fallback; it's the access pattern.
Slides, recordings, and related materials are now expected — for personal reference and to share with colleagues. They extend the perceived value long after the session ends.
Two short lists every program owner, host, and producer should pin above their desk.
The opportunity mandate distilled from what the Life Sciences audience actually told us.
Position the topic, audience and outcome clearly on the registration page. No bait-and-switch.
Lead with results, real-world case studies, and regulatory context. Minimize promotional content.
Around 30 minutes, focused and tightly structured. 35 minutes is the average preference, not the ceiling.
Prioritize scientific and technical experts. Vet speakers for communication skill, not just credentials.
On-demand recordings, slides and post-event assets are mission critical to perceived webinar value.
Technically deep, tutorial-driven, case-study-based, and honest about tradeoffs — content that helps attendees make better scientific, strategic, and operational decisions.
Industry leaders who've reached Informa's Antibody & TIDES audiences through webinars.
